Purpose and People

Our Vision: Great Tasting Seafood for a Better Life

Our Mission: With the customer at the centre of all we do, we are on a mission to drive seafood consumption by providing innovative solutions to a world looking for healthy, easy to prepare, delicious seafood options.

Our secret to success is simple. It’s our people.

We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within, fostering individual capacity for leadership with personalized training and development plans for all employees. So, it's no surprise that High Liner Foods has been recognized as one of Nova Scotia’s Top Employers and Atlantic Canada's Top Employers

Our Senior Management Team

Rod Hepponstall_white backgroundROD HEPPONSTALL
PRESIDENT & CHIEF EXECUTIVE OFFICER



Rod joined High Liner Foods in 2018 and brings 25 years of experience working in the food industry in the United States and Canada, in both retail and foodservice. He has held positions of increasing responsibility at several publicly traded food companies, including Lamb-Weston Inc., ConAgra Foods Inc., and Maple Leaf Foods.

Rod serves on High Liner Foods' Board of Directors and is also a board member of the International Foodservice Manufacturers Association. 

Rod holds a Bachelor of Science degree in Political Science from the University of Wisconsin Oshkosh. 

 

Website Paul Jewer 1PAUL JEWER, FCPA, FCA, ICD.D 
EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER



Paul has an extensive background in financial leadership, strategy and mergers and acquisitions.  As Executive Vice President and Chief Financial Officer for High Liner Foods, he leads the company’s finance, controllership, internal audit, investor relations, financial planning and information technology functions.

Paul was most recently CFO with Sobeys Inc., a leading Canadian grocery and food distributor. He is a Fellow Chartered Professional Accountant (FCPA, FCA) and began his career with Ernst & Young LLP providing audit, tax, valuation and business advisory services for a variety of clients in various business sectors. Prior to joining Sobeys Inc. in 2003, he held a number of progressively senior finance positions in the technology sector.

Paul graduated in 1994 with a Bachelor of Business Administration degree from Acadia University. In 1997 he received his Chartered Accountant's designation.  

Paul is a member of the Board of Governors of Acadia University, having just completed a seven year term as Chair of the Board, and was previously President of the school's Alumni Association. Paul is also past Chair of the Board of Governors of the Halifax Grammar School and is a member of the  Advisory Board of FM Global Canada.  

In May 2008, Paul was recognized as a recipient of Canada's Top 40 Under 40TM award, which annually honours 40 Canadians under the age of 40 for vision, leadership, innovation, achievement and community involvement.    


Website Paul Snow 1

PAUL SNOW
EXECUTIVE VICE PRESIDENT GLOBAL PROCUREMENT



Paul joined High Liner Foods upon his graduation from Memorial University in 1978, with a Bachelor of Commerce Degree with honours. He earned a Masters of Business Administration degree from Dalhousie University in 1985. Paul has moved through the ranks of production and logistics management to his current appointment in 2000. The strategic management of the Company's procurement of seafood raw material is essential to our success. Paul collaborates with the Company's sales and marketing teams in Canada and the USA to ensure we procure what our customers demand and is responsible for our supplier relationships around the world. He is also focused on streamlining the supply chain, to keep costs down and provide high levels of customer service. Paul is a director of the Fisheries Council of Canada, Seafood Producers of Nova Scotia and the Canadian Center for Fisheries Innovation and a past director of the Purchasing Management Association of Canada.


Website Tim Rorabeck 2TIM RORABECK
EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS & GENERAL COUNSEL



Tim joined the High Liner Foods team in 2012 and is actively involved in corporate development initiatives for the Company, as well as being responsible for legal, insurance, tax and environmental matters.

Prior to joining the High Liner Foods team Tim worked in a similar capacity for Clarke Inc., a diversified investment holding company based in Halifax, Canada. Tim holds a Bachelor of Arts from Queen's University, a Masters of Philosophy from Cambridge University, and a Bachelor of Laws from the University of Ottawa. He was admitted to the Bar in Ontario in 2001 and to the Nova Scotia Bar in 2004. Tim is a member of the Law Society of Upper Canada and the Nova Scotia Barristers' Society.  

 

Website Brigid Pelino 1BRIGID PELINO
CHIEF HUMAN RESOURCES OFFICER



Brigid joined the High Liner Foods team in November 2017 and brought with her a wealth of experience from some of Canada's greatest brands, most recently as the Executive Vice President of People and Culture at WestJet Airlines. Prior to that, Brigid spent over a decade with Tim Hortons as their Chief Human Resource executive. She additionally spent over five years in increasingly senior Human Resource roles at Canadian Tire Corporation.

Brigid holds an honours Bachelor of Arts degree in economics and accounting and a Masters Industrial Relations degree both from the University of Toronto.

 

Chris Mulder

CHRIS MULDER
SENIOR VICE PRESIDENT, NORTH AMERICAN SALES



Chris joined High Liner Foods in April of 2015 as Senior Vice President Foodservice Sales and Marketing.  In this role, Chris had the responsibility for driving positive change in the US foodservice business focusing on customers and building a strong commercial team. Currently Chris oversees the North American sales efforts for High Liner Foods.  Prior to joining High Liner Foods, Chris spent 15 years with Cargill Inc. in various sales and leadership roles, most recently as President, Cargill Foodservice North America.  Chris is currently serving his second term as a Board member for the International Foodservice Manufacturers Association.

Chris holds a Bachelor of Science in Business Administration from the University of Memphis.


CraigMurray13968PCRAIG MURRAY
SENIOR VICE PRESIDENT, MARKETING & INNOVATION

Craig joined High Liner Foods in April 2015 as Vice President Foodservice Sales, Canada and was promoted to Senior Vice President, Sales & Marketing in January 2018 overseeing both the Canadian retail and foodservice business segments.  Craig currently oversees the marketing and innovation efforts for High Liner Foods. Craig has brought with him a wealth of experience with over 27 years from Mondelez Canada, Kraft Foods Foodservice, Kraft Foods Retail and Nabisco Brands.

Craig has taken on varying roles with the Food & Consumer Products of Canada and is currently a Board member of GSI Foodservice Council, Canada.

Craig has taken on varying roles with the Food & Consumer Products of Canada and is currently a Board member of GS1 Foodservice Council, Canada.