HighLiner Foods
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Purpose and People

Our Vision: Great Tasting Seafood for a Better Life

Our Mission: With the customer at the centre of all we do, we are on a mission to drive seafood consumption by providing innovative solutions to a world looking for healthy, easy to prepare, delicious seafood options.

Our secret to success is simple. It’s our people.

We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within, fostering individual capacity for leadership with personalized training and development plans for all employees. So, it's no surprise that High Liner Foods has been recognized as one of Nova Scotia’s Top Employers and Atlantic Canada's Top Employers

Our Senior Management Team

Keith Website Photo 2015 2KEITH A. DECKER
PRESIDENT & CHIEF EXECUTIVE OFFICER

Born in Seattle, Keith's career in the seafood industry began in 1987 when he took a summer job at a seafood processor while studying engineering at the University of Washington. For the next 20 years he held increasingly senior leadership positions in sales and marketing roles at various companies including Clouston Foods and Fishery Products. In 2006, he was promoted to President of Fishery Products International USA becoming the youngest President in company history and was responsible for leading its successful financial turnaround. 

In 2008, he became the President of High Liner Foods (USA) Incorporated after Fishery Products was acquired by High Liner Foods. Over the next seven years, he was actively involved in the acquisition of four companies, including Icelandic USA and Viking Seafoods, and lead the successful integrations associated with these acquisitions which more than quadrupled the size of the Company. 

In May 2015, he was appointed President & Chief Executive Officer of High Liner Foods becoming the first American to head the Company since its founding in 1899. 

Keith is a member of the Executive Committee and Board of Directors of the National Fisheries Institute and a Directors and member of the Executive Committee of the International Ground Fish Forum. 

Paul J. for website finalPAUL A. JEWER, FCPA, FCA, ICD.D
EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER

Paul has an extensive background in financial leadership, strategy and mergers and acquisitions.  As Executive Vice President and Chief Financial Officer for High Liner Foods, he leads the company’s finance, controllership, internal audit, investor relations, financial planning and information technology functions.

Paul was most recently CFO with Sobeys Inc., a leading Canadian grocery and food distributor. He is a Fellow Chartered Professional Accountant (FCPA, FCA) and began his career with Ernst & Young LLP providing audit, tax, valuation and business advisory services for a variety of clients in various business sectors. Prior to joining Sobeys Inc. in 2003, he held a number of progressively senior finance positions in the technology sector.

Paul graduated in 1994 with a Bachelor of Business Administration degree from Acadia University. In 1997 he received his Chartered Accountant's designation.  

Paul is a member of the Board of Governors of Acadia University, having just completed a seven year term as Chair of the Board, and was previously President of the school's Alumni Association. Paul is also past Chair of the Board of Governors of the Halifax Grammar School and is a member of the  Advisory Board of FM Global Canada.  

In May 2008, Paul was recognized as a recipient of Canada's Top 40 Under 40TM award, which annually honours 40 Canadians under the age of 40 for vision, leadership, innovation, achievement and community involvement. 

Jeff O. for website finalJEFF O'NEILL
PRESIDENT & CHIEF OPERATING OFFICER, CANADIAN OPERATIONS

As an experienced consumer packaged foods professional, Jeff has spent more than 23 years in the food industry. In his role as President & COO, he is responsible for the oversight and leadership of all Canadian operations.

Jeff joined High Liner Foods in January 2011 as Vice President of Sales, his strong strategic leadership skills, along with his focus on people and team development, have contributed to his success at High Liner Foods.  He was promoted to Vice President Sales & Marketing in 2012 and in 2015 was promoted to President & COO Canadian Operations.

Previous to his roles at High Liner Foods, Jeff progressed through a number of Marketing and Sales positions in CPG. He began his career with Quaker Oats and PepsiCo. After that, he had the pleasure of contributing to develop the McCain Master Brand. While at PepsiCo, he was fortunate to be recognized with two very prestigious awards, The Presidents Ring of Honour and the Chairman's Award.  He holds a Bachelor of Commerce from St. Mary's University, NS as well as an MBA from the University of Liverpool, UK.    

Peter Brown for website finalPETER B. BROWN
PRESIDENT & CHIEF OPERATING OFFICER, U.S. OPERATIONS

Peter has more than 25 years of extensive experience in the food manufacturing industry. In his role as President & COO of US Operations, he is responsible for the oversight and leadership of all US operations.  Peter is based in Portsmouth, NH.

Peter spent much of his career at Cargill Inc., a successful global food conglomerate, where he worked for 21 years. At Cargill Inc., Peter held several positions of increasing responsibility, most recently serving as Vice President, Business Manager in Wichita, Kansas. There he had commercial accountability and responsibility for the cooked, processed meats, and poultry commodities business servicing the foodservice and retail segments, a $1.5 billion business.  Prior to that, Peter held a number of general management positions and has spent time during his career leading operations, research and development, sales, and supply chain.

Peter’s proven leadership skills and business acumen have resulted in the receipt of a number of awards and prestigious assignments including Cargill’s Chairman’s Customer Focus Award, Chairman’s Quality Award and Business Excellence award.  Peter holds a Bachelor of Science in Food Science from California Polytechnic State University.   

Paul SnowPAUL W. SNOW
EXECUTIVE VICE PRESIDENT GLOBAL PROCUREMENT

Paul joined High Liner Foods upon his graduation from Memorial University in 1978, with a Bachelor of Commerce Degree with honours. He earned a Masters of Business Administration degree from Dalhousie University in 1985. Paul has moved through the ranks of production and logistics management to his current appointment in 2000. The strategic management of the Company's procurement of seafood raw material is essential to our success. Paul collaborates with the Company's sales and marketing teams in Canada and the USA to ensure we procure what our customers demand and is responsible for our supplier relationships around the world. He is also focused on streamlining the supply chain, to keep costs down and provide high levels of customer service. Paul is a director of the Fisheries Council of Canada, Seafood Producers of Nova Scotia and the Canadian Center for Fisheries Innovation and a past director of the Purchasing Management Association of Canada.

Tim RorabeckTIM RORABECK
EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS & GENERAL COUNSEL

Tim joined the High Liner Foods team in 2012 and is actively involved in corporate development initiatives for the Company, as well as being responsible for legal, insurance, tax and environmental matters.

Prior to joining the High Liner Foods team Tim worked in a similar capacity for Clarke Inc., a diversified investment holding company based in Halifax, Canada. Tim holds a Bachelor of Arts from Queen's University, a Masters of Philosophy from Cambridge University, and a Bachelor of Laws from the University of Ottawa. He was admitted to the Bar in Ontario in 2001 and to the Nova Scotia Bar in 2004. Tim is a member of the Law Society of Upper Canada and the Nova Scotia Barristers' Society.