HighLiner Foods
Stock Update: $18.84 Change: -0.07 Vol: 61,942

Purpose and People

Our Vision: To be the leading supplier of frozen seafood in North America.

Our Mission: To radically simplify selecting, preparing and enjoying seafood at its best.

Our secret to success is simple. It’s our people.

We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within, fostering individual capacity for leadership with personalized training and development plans for all employees. So, it's no surprise that High Liner Foods has been recognized as one of Nova Scotia’s Top Employers and Atlantic Canada's Top Employers

Our Senior Management Team

Keith Website Photo 2015 2KEITH A. DECKER
PRESIDENT & CHIEF EXECUTIVE OFFICER

A native of Seattle, Washington, Keith Decker's seafood career began in 1987 as a summer job at a local seafood processor while attending the University of Washington.  Over the next eight years, he worked in sales for four companies establishing a solid background in seafood knowledge to include fresh, smoked, canned, and frozen fish and shellfish.  In 1995, Keith was recruited into Clouston Foods, an acquisition of Fishery Products International, where he was responsible for the commodity foodservice program sales.  During the next eleven years, Keith was rapidly promoted culminating as Executive VP of Sales/Marketing in early 2006, when he was given responsibility for turning around the poorly performing FPI USA.  After the highly successful turnaround, Keith was officially promoted to President/COO in March 2007, whereby he began to prepare the company for sale which was completed in December 2007.

In March 2008, Keith was named President and Chief Operating Officer of High Liner Foods (USA) upon which he led the successful integration of the two companies which was completed in October 2008.  Subsequent to that, Keith has led the integrations of two additional acquisitions, Viking Seafoods and Icelandic USA. In September of 2013, Keith was named President and Chief Operating Officer for High Liner Foods. In this role, Keith had the responsibility for the operations of the Canadian and US companies and led the integration of the American Pride Seafoods and Atlantic Trading Company acquisitions. In May 2015 Keith was named President and Chief Executive Officer taking the helm of the Company from Henry Demone.  

Paul J. for website finalPAUL A. JEWER, FCPA, FCA, ICD.D
EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL OFFICER

Paul has an extensive background in financial leadership.  As Executive Vice President and Chief Financial Officer for High Liner Foods, he leads the company’s finance, controllership, internal audit, investor relations, financial planning and information technology functions.

Paul was most recently CFO with Sobeys Inc., a leading Canadian grocery and food distributor. He is a Fellow Chartered Professional Accountant (FCPA, FCA) and began his career with Ernst & Young LLP providing audit, tax, valuation and business advisory services for a variety of clients in various business sectors. Prior to joining Sobeys Inc. in 2003, he held a number of progressively senior finance positions in the technology sector.

Paul graduated in 1994 with a Bachelor of Business Administration degree from Acadia University. In 1997 he received his Chartered Accountant's designation.  

Paul has been chair of the Board of Governors of Acadia University since October 2009 and was previously President of the school's Alumni Association. Paul is also Chair of the Board of Governors of the Halifax Grammar School and is a member of the Board of Governors of the Atlantic Provinces Economic Council (APEC).  

In May 2008, Paul was recognized as a recipient of Canada's Top 40 Under 40TM award, which annually honours 40 Canadians under the age of 40 for vision, leadership, innovation, achievement and community involvement. 

Jeff O. for website finalJEFF O'NEILL
PRESIDENT & CHIEF OPERATING OFFICER, CANADIAN OPERATIONS

As an experienced consumer packaged foods professional, Jeff has spent more than 20 years in the food industry. In his role as President & COO, he is responsible for the oversight and leadership of all Canadian operations.

Jeff joined High Liner Foods in January 2011 as Vice President, Retail Sales. His strong strategic leadership skills, along with his focus on people and team development, have contributed to his success at High Liner Foods. Since then, he has held the role of Vice President Sales & Marketing, Retail and most recently was promoted to President & COO Canadian Operations.

Previous to his roles at High Liner Foods, Jeff progressed through a number of Marketing and Sales positions in CPG. He began his career with Quaker Oats and PepsiCo. After that, he had the pleasure of contributing to develop the McCain Master Brand. While at PepsiCo, he was fortunate to be recognized with two very prestigious awards, The Presidents Ring of Honour and the Chairman's Award. He holds a Masters in Business Administration from the University of Liverpool, UK and a Bachelor of Commerce from St. Mary's University, NS.    

Peter Brown for website finalPETER B. BROWN
PRESIDENT & CHIEF OPERATING OFFICER, U.S.A.

Peter has more than 25 years of extensive experience in the food manufacturing industry. In his role as President & COO of US Operations, he is responsible for the oversight and leadership of all US operations.  Peter is based in Portsmouth, NH.

Peter spent much of his career at Cargill Inc., a successful global food conglomerate, where he worked for 21 years. At Cargill Inc., Peter held several positions of increasing responsibility, most recently serving as Vice President, Business Manager in Wichita, Kansas. There he had commercial accountability and responsibility for the cooked, processed meats, and poultry commodities business servicing the foodservice and retail segments, a $1.5 billion business.  Prior to that, Peter held a number of general management positions and has spent time during his career leading operations, research and development, sales, and supply chain.

Peter’s proven leadership skills and business acumen have resulted in the receipt of a number of awards and prestigious assignments including Cargill’s Chairman’s Customer Focus Award, Chairman’s Quality Award and Business Excellence award.  Peter holds a Bachelor of Science in Food Science from California Polytechnic State University.   

Paul SnowPAUL W. SNOW
EXECUTIVE VICE PRESIDENT GLOBAL PROCUREMENT

Paul joined High Liner Foods upon his graduation from Memorial University in 1978, with a Bachelor of Commerce Degree with honours. He earned a Masters of Business Administration degree from Dalhousie University in 1984 in International Business Studies, Paul has moved through the ranks of production and logistics management to his current appointment in 2000. The strategic management of the Company's procurement of seafood raw material is essential to our success. Paul collaborates with the Company's sales and marketing teams in Canada and the USA to ensure we procure what our customers demand and is responsible for our supplier relationships around the world. He is also focused on streamlining the supply chain, to keep costs down and provide high levels of customer service. Paul is a director of the Fisheries Council of Canada, Seafood Producers of Nova Scotia and the Canadian Center for Fisheries Innovation and a past director of the Purchasing Management Association of Canada.

Joanne BrownJOANNE E. BROWN, CHRP
EXECUTIVE VICE PRESIDENT OF HUMAN RESOURCES

Joanne joined the High Liner Foods team in January 2007 with 16 years experience focused on human resources in the food manufacturing industry. Joanne is responsible for ensuring that the Company maintains a competitive advantage through its human resources practices.

After graduating from Dalhousie and Saint Mary's University, Joanne began her career with Farmer's Cooperative Dairy. Throughout her career at Farmer's, she worked in increasingly senior roles to Vice President. Joanne's experience in Human Resource Management is both operational and strategic, and includes the implementation of a wide range of human resource programs. Joanne has continued to develop her skills at Queen's University through the Executive and Industrial Relations Centres. Joanne's skills will ensure that we have the talent to grow our business and take advantage of the significant opportunities in the North American seafood market.     

Tim RorabeckTIM RORABECK
EXECUTIVE VICE PRESIDENT, CORPORATE AFFAIRS & GENERAL COUNSEL

Tim joined the High Liner Foods team in 2012 and is actively involved in corporate development initiatives for the Company, as well as being responsible for legal, insurance, tax and environmental matters.

Prior to joining the High Liner Foods team Tim worked in a similar capacity for Clarke Inc., a diversified investment holding company based in Halifax, Canada. Tim holds a Bachelor of Arts from Queen's University, a Master of Philosophy from Cambridge University, and a Bachelor of Laws from the University of Ottawa. He was admitted to the Bar in Ontario in 2001 and to the Nova Scotia Bar in 2004. Tim is a member of the Law Society of Upper Canada and the Nova Scotia Barristers' Society. He is also a member of the Canadian Tax Foundation.