HighLiner Foods
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High Liner Foods Wins “Best New Foodservice Product” Seafood Excellence Award at 2014 Seafood Expo North America

Flame-Seared GUINNESS® Barbecue-Glazed Atlantic Salmon product chosen from field of 73 entrants

LUNENBURG, NS, March 27, 2014 /CNW/ - High Liner Foods Incorporated (TSX: HLF), the leading North American value-added frozen seafood company, today announced that it has won the “Best New Foodservice Product” Seafood Excellence Award at the 2014 Seafood Expo North America for its Flame-Seared GUINNESS® Barbecue-Glazed Atlantic Salmon. The Seafood Expo took place March 16-18 at the Boston Convention and Exposition Center. 

The annual Seafood Excellence Award chooses the best new seafood products based on taste, eating experience, packaging, marketing potential, convenience, nutrition and originality. The Flame-Seared GUINNESS® Barbecue-Glazed Atlantic Salmon was selected the winner from among 10 semifinalists, which were previously chosen from a list of 73 entrants.

At its Seafood Expo booth, High Liner Foods exhibited its new GUINNESS® Distinctive Seafood line, which is the first collaboration between High Liner Foods and Diageo, the producer of GUINNESS®, the #1 stout in the world, and the world’s largest producer of spirits. In addition, High Liner Foods also showcased the Ultimate Salmon Burger™ under its FPI brand and its newly launched American Pride Seafood brand scallop line. These foodservice products, along with High Liner Foods’ Sea Cuisine® brand of retail products, were featured at an interactive “innovation table” which allowed visitors to watch videos, read product ingredients, and order samples.

“This award is a major achievement for our entire product development team,” said Jim LaBelle, vice president of foodservice marketing for High Liner Foods. “Customer interest in our new GUINNESS® Distinctive Seafood line has been extremely strong already since our launch in early March. Between the award and our exciting new product launches, High Liner Foods once again reinforced our leadership position as the seafood culinary innovator at this year’s Seafood Expo.”

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. High Liner Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High LinerFisher BoyMirabel, and Sea Cuisine labels, and are available in most grocery and club stores. The Company also sells branded products under the High LinerIcelandic SeafoodFPIVikingMirabelSamband of Iceland, and American Pride Seafood labels to restaurants and institutions, and is the major supplier of private label value-added frozen seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.

About GUINNESS®

The GUINNESS® brand enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James’s Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS beer is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK’S, Ireland’s oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about the GUINNESS brand can be found at www.guinness.com.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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