Visions and Values
At High Liner Foods our reputation for quality products gives us our advantage in the global marketplace. To be truly successful, our Company needs to have a common sense of purpose, a set of shared values and a common goal.

Vision
We will be supplier of choice in our target markets by providing innovative, quality products and superior customer service. We will develop outstanding people and invest in our facilities and brands so that we achieve superior returns for our shareholders.

Values
We are guided by our four core values, which influence our decisions on a day-to-day basis and shape our culture over the long term:

Quality
We provide products that meet the needs of consumers for taste, value, convenience and nutrition. We make it easy for our customers to do business with us by providing superior service in all areas important to them.

In order to prosper, a business must produce quality products and strong brands, which satisfy the needs of consumers who buy and use the products. We must do a great job today, and we must also listen to customers as their needs change so that we can innovate to meet their future needs.

Integrity
We build relationships of trust with our customers, suppliers, employees and other stakeholders by clearly communicating expectations and results.

Integrity is the value that describes our relationship with each other as well as with customers, shareholders and suppliers. We must clearly communicate expectations and results. We must make promises and commitments, which we believe we can deliver. The result of living by the core value of Integrity is relationships of trust. Relationships of trust will lead to stronger business and daily lives that are less stressful and more enjoyable.

We believe our employees are able and willing to identify and implement improvement in the business.

Involvement
Our core value of involvement recognizes the importance of everyone at High Liner Foods working together as a team to achieve our goals. The people who do the daily work are best able to recognize when and where improvements can be made to the business. How can we make sure we live by this core value?

• Our business strategy will be clearly communicated so that everyone can align his or her actions to support the strategy.
• Each of us must take charge of our own work and look for ways to make it better. 
• We must speak up when we see opportunities to improve so that corrective action can be taken.
• We must try to understand what the next person does with our work when we pass it on. Sometimes a small change in one area can lead to a large improvement in another area if we work together and look for improvements. 
• We must listen and try to understand each other.

Innovation
We generate growth by developing new products and services to meet the changing needs of our customers, and by constantly looking for better ways to run our business.

Over the past several years, "innovation" has become an increasingly important element of our business strategy. Innovation occurs throughout the Company, not just in areas where one would expect to find it, such as product development. Innovation enables us to improve quality and service while reducing costs. Innovation results in exciting new products, which add jobs and make our product line more attractive to our customers. Innovation enables us to grow and improve our bottom line. We will adopt new technology to support our business objectives. Our continued success depends on innovation, a core value of High Liner Foods Incorporated.