In the U.S. retail frozen seafood market, High Liner Foods is a leading producer and marketer of fish sticks through its Fisher Boy® and retail Private Label divisions. We also market a wide variety of differentiated value added seafood products to retail chains and club stores under the High Liner®, Fisher Boy® and Sea Cuisine® brands.

Fisher Boy® is currently marketed in 25% of U.S. grocery locations, and is the number one brand of fish sticks in the Southwest, and in the world's largest retailer, Wal-Mart.  Particularly popular with children and families because of its mild taste, crunchy coating and value, Fisher Boy® is marketed as the brand for families. High Liner Foods (USA) is the largest supplier of value-added private label processed seafood products.  High Liner's Sea Cuisine offers a line of restaurant quality prepared seafood.