100% of High Liner wild caught products to be certified as sustainable in 2013

LUNENBURG, NS, Feb. 14, 2013 /CNW/ - 2013 promises to be a big year for Canada's leading seafood company, High Liner Foods.

High Liner is committed to sourcing 100% of its wild caught seafood from certified sustainable or responsible fisheries and 100% of its aquaculture seafood from certified sustainable or responsible sources by the end of 2013.

As of today, 60% of wild caught High Liner products by sales volume are already certified by the world's leading certification organization for wild caught seafood, the Marine Stewardship Council (MSC). These products feature the MSC ecolabel.  In the coming months, consumers will see the MSC ecolabel on more and more High Liner products.

"When you purchase High Liner products with the MSC ecolabel, you are helping to protect our oceans," said Bill DiMento, Corporate Director of Sustainability for High Liner Foods. "Our ocean-friendly products are another reason to feel good about serving High Liner seafood to your family."

The introduction of MSC-certified products follows the landmark partnership between High Liner and MSC in May 2012 to support the mutual goal of sustainable fisheries.

"With its broad range of products, this has been a major undertaking by High Liner and the company should be commended for its efforts," said Rupert Howes, Chief Executive Officer of MSC. "What makes High Liner's commitment to seafood sustainability exceptional is that in addition to identifying suppliers who are already engaged in sustainable practices, High Liner has played a key role in encouraging and assisting fisheries around the world to become sustainable."

High Liner has been actively engaged in Fishery Improvement Projects for Russian Pollock, Russian Wild Salmon and North Atlantic Cod in the waters off southern Newfoundland.  These projects help fisheries become sustainable and achieve MSC certification.

"We know how important the future of our planet is to families," added DiMento. "That is why we are also taking a proactive role in improving fisheries and aquaculture programs globally."

Please visit highlinersustainability.com for further information regarding our sustainability commitment.

About High Liner Foods Incorporated
High Liner Foods Incorporated is the leading North American processor and marketer of prepared, value-added frozen seafood.  High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores.  The Company also sells its products under the High Liner, FPI, Mirabel, Viking, Icelandic Seafood, Samband of Iceland, Seastar, and Seaside brands to restaurants and institutions, and is the major supplier of private label seafood products to North American food retailers and food service distributors.  High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.

About Marine Stewardship Council
The Marine Stewardship Council (MSC) is an independent non-profit organization which sets a standard for sustainable fishing. Fisheries that wish to demonstrate they are well managed and sustainable against the science-based MSC standards are assessed by a team of experts who are independent of both the fishery and the MSC. Seafood products can display the blue MSC ecolabel only if that seafood can be traced back through the supply chain to a fishery that has been certified against the MSC standard.

SOURCE: High Liner Foods Incorporated