High Liner Foods Completes Icelandic USA Integration

Company now offers fully integrated customer service and fulfillment process for foodservice and retail businesses

DANVERS, MA, Nov. 26, 2012 /CNW/ - High Liner Foods, Inc. (TSX: HLF; HLF.A), the leading value-added frozen seafood supplier in North America, announced today that it has completed the final stages of the Icelandic USA integration, well ahead of schedule and less than a year after the acquisition of Icelandic Group's U.S. assets.

Since the acquisition of Icelandic USA in late December 2011, High Liner Foods has worked aggressively to integrate all facets of the business. Within the first six months, High Liner Foods fully integrated the foodservice and retail sales forces, broker networks, product lines, and operations.

High Liner has now completed the final milestone, completely integrating customer service and order fulfillment.  All High Liner Foods foodservice products in the U.S. have begun shipping from one location, the company's Newport News, VA distribution center.  All retail products have begun shipping from its distribution center in Peabody, MA.  The new High Liner Foods centralized electronic appointment scheduling system implemented company-wide will significantly simplify the ordering process for customers. Customers now only need to submit one order, process one invoice, and handle one single delivery.

The completion of this project completes the final stage of integrating Icelandic USA into the High Liner Foods business, well ahead of the original projected deadline.

"We're extremely proud of the efforts of our entire organization to complete the integration of the Icelandic business in less than a year, which is an achievement for an acquisition of this size," said Keith Decker, President and Chief Operating Officer of High Liner Foods (USA) Inc. "Now our customers can interact with a single, unified High Liner Foods streamlined with one sales force, broker network, and customer service team. This will greatly enhance High Liner Foods' ability to provide our customers with the best service possible."

For more information about High Liner Foods, visit www.highlinerfoods.com.

About High Liner Foods Incorporated
High Liner Foods Incorporated is the leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores. The Company also sells its products under the High Liner, FPI, Mirabel, Viking, Icelandic Seafood, Samband of Iceland, Seastar, and Seaside brands to restaurants and institutions, and is the major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbols HLF and HLF.A on the Toronto Stock Exchange.

SOURCE: High Liner Foods Incorporated