High Liner Foods Adds USDA-Compliant Sa-Weet! Potato Crusted Seafood™ Line

New whole grain rich Viking Brand lineup meets USDA Whole Grain and Alliance for a Healthier Generation Guidelines

DANVERS, Mass., Aug. 15, 2013 /CNW/ -  High Liner Foods, Inc., the leading value-added seafood supplier in North America, today announced the addition of Sa-Weet! Potato Crusted Seafood™ to its Viking Brand portfolio.

Designed for the K-12 and healthcare foodservice segments, the new Sa-Weet! Potato Crusted line is made of MSC-certified Alaskan Pollock coated with a crust made of real sweet potatoes, nutmeg and cinnamon, giving a sweet but nutritious option to foodservice operators. The new product lineup will be available in nuggets, sticks, fillets and portions. The sweet potato offerings meet the Alliance for a Healthier Generation Guidelines and are aligned with the USDA whole grain guidelines for the 2014 school year.

“At High Liner Foods, we pride ourselves on having the culinary innovation and market expertise to help K-12 foodservice directors offer exciting menu options while also meeting the latest nutritional guidelines,” said Ned Hawkins, corporate account manager for K-12 at High Liner. “Our Sa-Weet! Potato Crusted Seafood line is fun, delicious, and can help operators reach 100 percent compliance with new healthy meal regulations.”

High Liner actively participates in the Alliance for Healthier Generation’s Healthy Schools Program, which provides tools, resources and healthier school meals to more than 11,000 schools across the US. High Liner’s portfolio of whole grain rich seafood meets the Alliance for a Healthier Generation’s guidelines, which focuses on lower sodium levels, total calories from fat, and total calories from saturated fat.

For more information about High Liner Foods, visit www.highlinerfoods.com. Stay connected with High Liner Foodservice on Facebook: http://www.facebook.com/HighLinerFoodservice.

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores. The Company also sells its products under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel and Samband of Iceland brands to restaurants and institutions, and is the major supplier of private label value-added frozen seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.