High Liner Foods Appoints Jeff Donde as V.P. of National Accounts

Former sales executive for Stratas Foods, Campbell Soup Co. to lead U.S. sales efforts to national restaurant chains

DANVERS, Mass., Dec. 11, 2012 /CNW/ - High Liner Foods (USA), Inc., the leading value-added seafood supplier in North America, announced today that Jeff Donde, a seasoned sales leader with more than 20 years of food service experience, has been appointed Vice President of National Accounts.

Prior to joining High Liner, Donde was Vice President of National Accounts for Stratas Foods, and from 2004 through 2009, was Vice President of National Accounts for Campbell Soup Co. He has also held senior sales positions with Kraft Foods, Lender’s Bagels and General Mills.

Donde will lead and manage High Liner Food's growing National Accounts business and sales team that targets the top 200 national restaurant chains in the US, representing High Liner's seafood product capabilities across its Icelandic Seafood, FPI and Viking foodservice brand portfolios. He will report to Steve Prusank, High Liner’s Senior Vice President of Foodservice Sales and Marketing.

“A key strength of High Liner Foods is our ability to leverage our culinary expertise and market insights to create customized seafood solutions for national restaurant chains, targeted to their operations and consumers,” Prusank said. “Jeff has the right combination of customer relationship experience and sales leadership to help us continue to grow our National Accounts business.”

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About High Liner Foods Incorporated

High Liner Foods Incorporated is the leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores. The Company also sells its products under the High Liner, FPI, Mirabel, Viking, Icelandic Seafood, Samband of Iceland, Seastar, and Seaside brands to restaurants and institutions, and is the major supplier of value added private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbols HLF and HLF.A on the Toronto Stock Exchange.