Caring Through Our Product

Leading with Product Innovation. Sourcing Seafood with Care.
2024 Sustainability Report Download

  • Product innovation

    With over 125 years of experience, we have built the scale and supplier network needed to deliver the product our customers and consumers rely on. Through product innovations and species diversification, we ensure our offerings meet the evolving need of our customers and the environment.

  • KEY FOCUS AREAS

    shrimp
    Diversifying Species:
    We’re introducing new species to meet evolving tastes and preferences.
    Basket
    Nutritious Products:
    We’re committed to offering nutritious options, as 68% of consumers recognize seafood as a healthier protein choice.
    Fish
    Value-Added Products:
    We make seafood more accessible and enjoyable with easy to prepare, flavorful options.

  • SUPPLY CHAIN TRANSPARENCY

    We’re passionate about preserving healthy, diverse fish stocks because vibrant marine ecosystems nurture both our communities and consumers. 
    Key Focus Area

    Investing in Aquaculture
    Responsibly Sourced Seafood
    Human Rights Due Diligence
    Seafood Traceability
    Industry Collaboration
    Fish

    RESPONSIBLY 
SOURCED Seafood

    Consumers want to know the food they eat is good for them and for the planet. We use strict criteria to define responsibly sourced wild-caught and farmed seafood. Based on various certification schemes set by established Non-Governmental Organizations (NGOs) and industry experts, the criteria ensures that seafood is wild-caught or farmed using methods that minimize impact on species, stocks and the environment.

    Fish Dinner

  • Our Responsibly Sourced criteria:

    Wild caught

    Responsibly fished, wild-caught seafood is legally caught, secure from poaching and protected from overfishing. We aim to source wild-caught products that are:  

    Marine Stewardship Council (MSC) certified or from suppliers undergoing full MSC assessment;
    Recognized by the Global Sustainable Seafood Initiative (GSSI) benchmark;
    Sourced from credible, publicly documented Fishery Improvement Projects (FIP); or
    OceanWise™ recommended or rated Best Choice or Good Alternative by Seafood Watch™

    Fisherman

    Aquaculture (Farmed Fish)

    Experts increasingly agree that responsible, sustainable aquaculture is essential to meet the world’s growing demand for seafood. We aim to source farmed products that are:

    Recognized by the Global Sustainable Seafood Initiative GSSI benchmark;
    Aquaculture Stewardship Council (ASC) certified or from suppliers undergoing full ASC assessment;
    Global Seafood Alliance (GSA) Best Aquaculture Practices (BAP) certified (1–4 stars);
    From credible, publicly documented Aquaculture Improvement Projects (AIP); or
    OceanWise™ recommended or rated Best Choice or Good Alternative by Seafood Watch™
    Fish farm