High Liner Foods

“Sa-Weetest Promotion” kicks off with event at Frontier Central High School in Upstate New York

DANVERS, Mass., Nov. 14, 2013 /CNW/ - High Liner Foods, the leading value-added seafood supplier in North America, announced that it has partnered with Frontier Central School District in Hamburg, N.Y. as part of a new promotion to raise awareness about sustainable and healthy seafood choices.

The event at Frontier Central High School on November 13 kicked off “The Sa-Weetest Promotion,” which gives K-12 school foodservice directors the opportunity to create in-school promotions that get students excited about High Liner’s Sa-Weet! Potato Crusted Seafood™ line of products.

High Liner Food’s Chef Marco Suarez demonstrated to students how to fillet a fish, along with various cooking methods. Students were served products from High Liner’s Sa-Weet! Potato Crusted Seafood line, which meets the Alliance for a Healthier Generation Guidelines and are aligned with the USDA whole grain guidelines for the 2014 school year.

In addition, the products are made from Alaska Pollock that has been certified sustainable by the Marine Stewardship Council (MSC).

“This is a great opportunity to educate our students that healthy and sustainable food can also be delicious. I’m sure that seeing a demonstration of fish being prepared from scratch will make an impression on many of them,” said Sue Birmingham, Food Service Director for Frontier Central Schools.

“Students today are more sophisticated when it comes to trying different cuisines. The Sa-Weetest Promotion is about bringing culinary-inspired recipes to school districts that meet the USDA’s healthier guidelines without sacrificing all-important flavor,” said Jim LaBelle, Vice President of Foodservice Marketing for High Liner Foods.

“MSC fully supports all efforts to bring once-frozen, certified sustainable seafood to school districts. This promotion led by High Liner Foods will go a long way toward making students aware of global environmental issues and how we can all be more responsible in our food purchases,” said Kerry Coughlin, Americas Region Director, Americas for MSC.

Frontier Central High School is the first school to participate in the Sa-Weetest Promotion. For more information about the Sa-Weetest promotion and how foodservice directors can get their schools involved, visit http://www.highlinerfs.com/Common/Custom/HLFS/Gateway/Promos/K12_SaWeet_Promo.pdf.

For more information about High Liner Foods, visit www.highlinerfoods.com. Stay connected with High Liner Foodservice on Facebook: http://www.facebook.com/HighLinerFoodservice.

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. High Liner Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, and Sea Cuisine labels, and are available in most grocery and club stores. The Company also sells branded products under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel, Samband of Iceland, and American Pride Seafoods labels to restaurants and institutions, and is the major supplier of private label value-added frozen seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.