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Purpose and People

Purpose and People 

Our purpose is Reimagining Seafood to Nourish Life.

Our goal is to become the leader in branded value-added seafood in North America. 

Our secret to success is simple. It’s our people. 

High Liner Foods employs over 1200 people in Canada, the United States, China, Iceland and Thailand. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within, fostering individual capacity for leadership with personalized training and development plans for all employees.  

  • Our Executive Leadership Team

    Rod Hepponstall
    Rod Hepponstall
    President & Chief Executive Officer

    Rod joined High Liner Foods in 2018 and brings 25 years of experience working in the food industry in the United States and Canada, in both retail and foodservice. He has held senior level positions at several publicly traded food companies, including Lamb-Weston Inc., ConAgra Foods Inc., and Maple Leaf Foods.

    Rod serves on High Liner Foods' Board of Directors and is a former board member of the International Foodservice Manufacturers Association. 

    Rod holds a Bachelor of Science degree in Political Science from the University of Wisconsin Oshkosh. 

    Paul Jewer
    Paul Jewer, FCPA, FCA, ICD.D
    Executive Vice President & Chief Financial Officer

    Paul has an extensive background in financial leadership, strategy and mergers and acquisitions.  As Executive Vice President and Chief Financial Officer (CFO) for High Liner Foods, he leads the company’s finance, controllership, internal audit, investor relations, financial planning and information technology functions.

    Prior to joining High Liner Foods in 2014, Paul was CFO with Sobeys Inc., a leading Canadian grocery and food distributor. He is a Fellow Chartered Professional Accountant (FCPA, FCA) and began his career with Ernst & Young LLP providing audit, tax, valuation and business advisory services for a variety of clients in various business sectors. Prior to joining Sobeys Inc. in 2003, he held a number of progressively senior finance positions in the technology sector.

    Paul graduated in 1994 with a Bachelor of Business Administration degree from Acadia University. In 1997 he received his Chartered Accountant's designation.  

    Paul is an Honorary Governor of the Board of Governors of Acadia University, having completed a seven year term as Chair of the Board. Paul is also past Chair of the Board of Governors of the Halifax Grammar School and is a member of the Advisory Board of FM Global Canada.  

    In May 2008, Paul was recognized as a recipient of Canada's Top 40 Under 40TM award, which annually honours 40 Canadians under the age of 40 for vision, leadership, innovation, achievement and community involvement.

    Tim Rorabeck
    Tim Rorabeck
    Executive Vice President, Corporate Affairs & General Counsel

    Tim joined the High Liner Foods team in 2012 and is actively involved in corporate development initiatives for the Company, as well as being responsible for legal, insurance, tax and environmental matters.

    Prior to joining the High Liner Foods team Tim worked in a similar capacity for Clarke Inc., a diversified investment holding company based in Halifax, Canada. Tim holds a Bachelor of Arts from Queen's University, a Masters of Philosophy from Cambridge University, and a Bachelor of Laws from the University of Ottawa. He was admitted to the Bar in Ontario in 2001 and to the Nova Scotia Bar in 2004. Tim is a member of the Law Society of Upper Canada and the Nova Scotia Barristers' Society.

    Anthony Rasetta
    Anthony Rasetta
    Chief Commercial Officer

    Anthony joined High Liner Foods in July 2021 as Chief Commercial Officer (CCO). In this capacity, Anthony oversees the sales, marketing and innovation functions of the business. 

    Prior to joining High Liner Foods, Anthony held a variety of cross functional leadership roles at Mondelez International where he led customer and category development, revenue growth management and sales strategy and planning.

    Through the course of his career, Anthony has launched market innovations across the grocery aisles and is a skilled strategist driven by a passion for consumer brands.

    Anthony started his career at Kraft Foods Inc. and holds a Bachelor of Business Administration from the Schulich School of Business in Toronto.

    Johanne McNally Myers
    Johanne McNally Myers
    Executive Vice President, Human Resources

     Johanne joined High Liner Foods in April 2019 as Vice President, Human Resources after providing consulting services to the Company since June 2018 and was promoted to Executive Vice President, Human Resources in July 2021. Johanne leads the HR team, oversees HR strategy to drive a high-performance culture and employee engagement, and ensures HR programs support achievement of the Company’s business objectives.

    Johanne brings with her over 28 years of HR experience working for Canadian icons such as Tim Hortons Inc. and the Canadian Broadcasting Company (CBC).  

    Johanne holds a Bachelor of Arts degree in Psychology from York University, Ontario. She is an advisory board member for Helping Hands Healthcare and a volunteer at the Trillium Health Partners Mississauga Hospital.

    Ron Van Der Giesen
    Ron Van Der Giesen
    Chief Supply Chain Officer

    Ron joined High Liner Foods in September 2019 as Senior Vice President Supply Chain and was promoted to Chief Supply Chain Officer in July 2021.   Ron oversees the strategic management of the Company's supply chain including all purchasing requirements, plant operations and logistics which are essential to our success.  In this role, Ron collaborates with the Company's sales and marketing team to ensure we procure what our customers demand, is responsible for our supplier relationships around the world and he is focused on streamlining the supply chain, to keep costs down while providing high levels of customer service. 

    Ron has brought with him a wealth of experience from McKeil Marine and Clearwater Seafoods.  Prior to joining High Liner Foods, he ran his own consultancy agency under the name of Darwin Supply Chain Solutions.  Ron's early career began with Unilever Corporation.